Aren't firefighters supposed to put out fires?

It disgusts me that people would sit back and and just watch when they have means to help someone else in a time of dire need. It's even worse when those people who are just watching are employed to help people in dire need. What I'm refering to are firemen who let a family lose their home over $75. When you watch the video it'll become more clear as to what I am talking about. There is something wrong with a society when it allows such tragedies to occur over minor technicalities. What ever happend to reaching out and helping those in need, regardless of their situation?

http://www.youtube.com/watch?v=dJyjNiL4zZg

This is not intended to be a slight against fire departments, but against those individuals who were there that day and allowed a familys home be destroyed. Sure, they were just following "orders", but I believe our moral compass should dictate our actions over another person's directives.